
Hi. I'm Justin Follin.
I partner with CEOs, founders, and senior leaders to navigate the BIG challenges:
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Decisions that matter
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Team and board friction
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The conflicts that drain momentum
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The questions that keep you up at night
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When we talk, things get clear fast.
You see what’s really happening, what’s getting in the way, and what matters most.
The noise settles.
You think better, lead steadier, and act with confidence again.
"Justin understands the nature and complexity of running a business like few others. He sees through superficial layers and identifies the core problem ... His approach is always encouraging, flexible and solution-oriented. Bottom line—Justin is uncommonly good at a very tough job."
- Matt Briggs
CEO Four Hands

A confidential partner outside your team and board.
If you’re feeling:
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Pulled in too many directions at once
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Weight of big decisions without enough space to think
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Tension in your team or key relationships
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Pressure to stay composed when the stakes are high
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Off balance and not feeling clear about your 'Why' anymore
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The strain of being “on” all the time
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Stressed before a big presentation, meeting, or moment that matters
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Ready to move forward, but not sure what needs to shift first
... then this work is for you.
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What to Expect:
High-level thought partnership for leaders who want to think clearly, make sound decisions, and move through challenges with confidence and composure.
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Your Goals Accomplished
Less Stress, More Clarity
Strategic Guidance in High-Stakes Moments
Peer-level Perspective Outside Your Team & Board
A Trusted Ally When It Matters Most
Have a tough issue, big decision, or high-stakes moment coming up? Send me a note, let’s talk it through.
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